When AT&T announced new plans the other day, they mentioned that 98% of unlimited plan users never went above 2GB of data. However, this was “smartphone users” and not iPad users. We suspect that the iPad has caught them off guard and that with the increasing availability of streaming applications they are probably getting concerned about how much data is being eaten up by iPad users… hence why they probably only reported on smartphone users keeping the iPad users secret.
What seems to be the main reason for the switch is the growing demand for streaming video content over 3G on the Apple iPad. When using an iPad to check email, browse websites and sync with Exchange you hardly use any data. My own iPad 3G is 9 days old now and I activated the microSIM late Sunday night. So far I’ve used about 40MB of data while on the move to check emails, browse the web and an hour or so of streaming video on YouTube… for my daily usage I probably wont go over the 2GB limit if I had that limit (I’m in the UK with different tariffs). But for many who travel on public transport, travel a lot and work away, streaming video could potentially get used a lot more. [Read more…]