On September 18th a magazine in the US will show the first video advertisement by using a small slim mobile phone sized screen embedded in to a page of the magazine. The video ads will show up in the Entertainment Weekly magazine and show a run of Pepsi commercials to users reading.
The video ads are activated when the page is turned and the screens have a chip capable of storing up to 40 minutes of video with 70 minutes of battery life. Batteries in the screens are rechargeable. [Read more…]