The picture above shows prototypes of the iPhone. They were made around 2006 (a year before the iPhone launched). The one on the right looks more Nokia esq while the one on the left looks similar to what the iPhone 4S looks like now.
We are not sure why Apple went for the original iPhone (3G/3GS) design if they already had an iPhone 4/4S design available but we assume that it was related to the technology advances at the time not quite allowing the 4 to be thin enough to look good and retain a decent battery life. Hence, they went with the original iPhone design with the slightly bulging back on it to squeeze a battery in.
The designs were spotted by The Verge and give a glimpse in to what could have been had Apple made some slightly different decisions.
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